Evolutional aspects of ethical, responsible and innovative composition of social marketing

Abstract

Management of the decision-making process by the consumer in the current market conditions is characterized by complexity, since it covers the application of advanced modern marketing mix methods not only in relation to the tasks of organizing a separate transaction for goods (services) exchange, but assumes interaction with all stakeholders in the market. As a result it ensures the market exchange stability, increases value got by the end consumer in terms of forming its true loyalty in the society, and therefore ensures the stability of enterprise market potential development.