Please use this identifier to cite or link to this item:
https://er.nau.edu.ua/handle/NAU/47487| Title: | Ethnocultural Semantic Components in Forming Commercial Naming |
| Authors: | Kameneva, Natalia |
| Keywords: | commercial name urbanonym ethnocultural semantic components linguistic creativity toponyms |
| Issue Date: | Apr-2019 |
| Publisher: | Аграр Медіа Груп |
| Citation: | Kameneva N. Ethnocultural Semantic Components in Forming Commercial Naming Фаховий та художній переклад: теорія, методологія, практика: збірник наукових праць / за заг. ред. А.Г. Гудманяна, С.І. Сидоренка. – К.: Аграр Медіа Груп, 2019. – 404 с. |
| Abstract: | It is a well-known fact that commercial names play a dramatic role in attracting new audience. The article investigates two trends in contemporary Russian naming: using lexis with ethnocultural semantic components (e.g. exotic vocabulary, precedent phenomena, and national onomastic elements) and applying creative linguistic techniques. The sphere of commercial naming is characterized by increased linguistic creativity determined by pragmatic reasons. Commercial names appear as a result of this extraordinary linguistic creativity. |
| URI: | https://er.nau.edu.ua/handle/NAU/47487 |
| ISBN: | 978-617-646-453-2 |
| Appears in Collections: | Матеріали Міжнародної науково-практичної конференції «Фаховий та художній переклад теорія, методологія, практика» 2019 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| сборник конференции НАУ 2019-сторінки-123-128.pdf | 1.54 MB | Adobe PDF | View/Open |
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