Please use this identifier to cite or link to this item:
https://er.nau.edu.ua/handle/NAU/61926| Title: | Prospects for development of CRM-systems in modern conditions |
| Other Titles: | Перспективи розвитку CRM-систем в сучасних умовах |
| Authors: | Soloviova, Diana Kisera, Tetiana Соловйова, Діана Кісера, Тетяна |
| Keywords: | CRM systems business operations cloud-based solutions personalization CRM-системи бізнес-операції хмарні рішення персоналізація |
| Issue Date: | 5-Apr-2023 |
| Publisher: | National Avіation University |
| Citation: | Soloviova D.A., Kisera T.O. Prospects for development of CRM-systems in modern conditions // Polit. Challenges of science today : Abstracts of XXIII International conference of higher education students and young scientists. – K.: NAU, 2023. P. 80-81. |
| Abstract: | The purpose of the work is to study the state and prospects for the development of CRM systems using the latest technologies. An analysis of the market of CRM systems was carried out and the features of their use in conducting business were determined. Метою роботи є дослідження стану та перспектив розвитку CRM-систем з використанням новітніх технологій. Проведено аналіз ринку CRM-систем та визначено особливості їх використання при ведені бізнесу. |
| Description: | 1. Market Share Analysis: CRM Sales Software, Worldwide, 2020. URL: https://www.gartner.com/en/documents/4003494. 2. Global CRM Market 2023-2027. URL: https://www.reportlinker.com/p03034166/Global-CRM-Outsourcing-Market.html?utm_source=GNW. 3. Gartner Top Strategic Technology Trends for 2021. URL: https://www.gartner.com/smarterwithgartner/gartner-top-strategic-technology-trends-for-2021. 4. An Overview Of AI-Powered Marketing Automation. URL: https://www.forbes.com/sites/forbestechcouncil/2022/10/26/an-overview-of-ai-powered-marketing-automation/?sh=3adff30e6e83. 5. Making it personal. URL: https://www.accenture.com/_acnmedia/pdf-77/accenture-pulse-survey.pdf. |
| URI: | https://er.nau.edu.ua/handle/NAU/61926 |
| Appears in Collections: | Політ. Логістика |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| тези ФТМЛ 03.04.23-80-81.pdf | Соловйова, Кісера | 358.54 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.