Способи реалізації стратегії одомашнення в українській локалізації англомовних відеоігор

Abstract

The main aim of the article is to identify the ways of implementing the domestication strategy in Ukrainian localization of English-language games. The article outlines translation solutions and trends that are manifested at the present stage. The degree of domestication depends on game genre and setting. The main ways of domestication include cultural adaptation of realia and idiomatic translation, which is characterized by a tendency to use constructions and units the audience identifies as authentically Ukrainian, namely dialecticisms, archaisms, vernacular vocabulary and idioms. The most radical manifestation of domestication is an attempt to re-create a new, authentic Ukrainian game terminology.